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True to Betty Style, the Betty Designs + Rudy Project Momentum features bold pink lenses that pop against a custom crafted ice silver colorway, Betty’s trademark butterfly skull logo on the outside of each temple, and the cheeky reminder that “Bad Ass is Beautiful” printed on the inside of the frame. Ready for any adventure, each sunglass arrives in a durable silver clamshell case alongside a custom sunglass bag in Betty’s trademark pink.
“We are so stoked to team up with a brand that knows how to make quality performance and casual eyewear that doesn’t sacrifice style
” says Kristin Mayer, founder of Betty Designs. “When we began the design process, I fell in love with their Momentum model due to its versatility as a lifestyle frame that was also epic to ride or run in. The final product is a sophisticated aviator with just the right touch of Betty pink to make it distinct, and I couldn’t be happier with what we cooked up with Rudy’s engineers.”
The perfect partner for Betty’s first frame, Rudy Project has been turning heads inside and outside the peloton with award winning technically cool Italian made eyewear since 1985.