About us

The coolest triathlon and multisport store around!
In 2005 co-owner, Rose Serpico ordered a $36 Zoot bra online and paid $38 in shipping.....she knew in that moment, that Calgary needed a store to bring in amazing triathlon apparel from around the world. Since then Rose and Richelle have passionately been serving the triathlon and multisport community in Calgary (and throughout Canada) by bringing in the most functional and raddest gear around.

We are people who are passionate about triathlon, and getting others involved in "living the dream".  From the newbie to the elite, we love to help people, and be a part of your journey.

We are located in Calgary, Alberta, Canada. We have built our business, and reputation, on the service we have offered.   

Owners Richelle Love and Rose Serpico are dedicated to bringing joy to peoples lives through sport. Together they put on local races, RnR Premier Events (rnrpremierevents.com), and  Wild Rose Women's Events (wildrosewomensevents.com)