About us

The coolest triathlon and multisport store around!

In 2005 co-owner, Rose Serpico ordered a $36 Zoot bra online and paid $38 in shipping.....she knew in that moment, that Calgary needed a store to bring in amazing triathlon apparel from around the world. Since then Rose and Richelle have passionately been serving the triathlon and multisport community in Calgary (and throughout Canada) by bringing in the most functional and raddest gear around.

We are people who are passionate about triathlon, and getting others involved in "living the dream". From the newbie to the elite, we love to help people, and be a part of your journey.

We are located in Calgary, Alberta, Canada. Our retail store opened its doors in July of 2006, and we have built our business, and reputation, on the service we have offered. We decided to offer some of our products, and services online due to the demand we have received from the triathlon community in Canada.

Owners Richelle Love and Rose Serpico are dedicated to bringing joy to peoples lives through sport. Together they put on local races, such as the WildRose Women's Triathlon or Alberta SwimRun, and can often be found cheering on a race course.

Whether you are a nervous first timer or an experience IronMan athlete, Tri It has something for you. We always say "advice is free" so don't hesitate to come ask questions and learn with us at one of our seminars that we put on throughout the year.

So, swing by and say hi!